In the context of the competition of the present craft gift market, many enterprises and businesses are using the price promotion to attract the attention of consumers. However, as consumers pay more attention to the craft gift brands, it is difficult to win consumers' hearts by simply relying on price promotion. Gift enterprises should focus on consumer demand and brand marketing.

There is a vicious cycle of "no promotion and no order" in the industry

       As far as products are concerned, there is always demand in the consumer group to pay attention to and choose. Therefore, the customization and diversification of the characteristics of the demand give consumers a free choice. At the same time, the competition of numerous craft gift brand is very fierce, in order to obtain the heart of consumer, stir up a series of "price war", let the gift enterprise enjoy this. Consumer is good at insight into military intelligence, along with gifts of vicious competition between enterprises is more and more frequent, promotion a succession of marketing model, consumers are more willing to hold the hands of the money, waiting for the best. As a result, the gift industry tends to fall into a vicious cycle of "no promotion, no order".

Enterprises need to pay enough attention to promotion

       Promotion is meant to promote sales, not replace it entirely. Some enterprises see sales promotion as an important channel to achieve sales, and the sales size of a promotion campaign is too important, but it is a misunderstanding. Under this incorrect understanding, often can form two extremes, one extreme is to think that marketing is too important, so every time is fully engaged, it is important to realize sensationalism and the largest sales; The other extreme is that promotions are too big to be promoted. Therefore, enterprises need to pay enough attention to the promotion, not to ignore the promotion as a life-saving straw, but it may lose an effective marketing tool.

      In the face of the increasing phenomenon of consumers, gift companies are not without better coping strategies. The hidden "price war" of gift barons is not conducive to the sales of products and the brand image of enterprises. Gift enterprises should jump out of the sales cycle, therefore, will be more focus on product quality and the establishment of the brand enterprise itself, to produce quality products that meet consumer demand, only in this way is good for gift enterprises to develop the most wise choice.